CELLULAR designed an app for TV SPIELFILM that is customized to the habits and needs of the digital audience. For the second time already. Ever since an analogue program magazine has emerged as a digital Live-TV-pioneer with a strong technical infrastructure as the backbone.


The Future of TV is Apps. With this credo TV SPIELFILM is optimally staged on every device. Since 2007, CELLULAR has been developing digital strategies as a digital lead agency, translating TV SPIELFILM digitally and strategically to reposition the brand. CELLULAR has also significantly influenced branding. A new visual imagery had to be created and since the app launch we think in “coral” on all devices. From the concept for an mobile app a brand identity has been developed.

Whether a smartphone, tablet, Amazon Fire TV or Apple TV - the TV SPIELFILM App convinces on every device with intuitive user experience and a stringent interface design. Image worlds are placed prominently and on a large scale and charge the television offer with emotion.

This is how performance works

Behind the entire performance is the powerful CELLULAR Smart.DP TV, which connects all interfaces as middleware.

How the Tagesschau brought us to our knees

The first success from the close collaboration was the TV SPIELFILM app, which brought our servers to the end of their efforts in the first few years because hundreds of thousands of app users called the TV program shortly before the Primetime at 20:13 during the Tagesschau. The TV SPIELFILM app stands upside down and we are building a completely new, ultimately viable backend structure.


With the launch of the app, the partnership between CELLULAR and TV SPIELFILM is taking off: the app is permanently optimized, adapted to current TV trends. The next big success came in 2015: Live TV. The function of TV SPIELFILM Live has been directly integrated into the program scheduler (EPG) and allows watching TV directly via the app. Thus TV SPIELFILM took another important step towards digital transformation.

o2 powered by TV SPIELFILM

TV SPIELFILM Live also convinces Telefonica. In a partnership with o2, the innovative app concept of TV SPIELFILM was put into the blue. With the o2 TV & Video App powered by TV SPIELFILM, o2 offers its mobile customers an attractive live TV service.

App Downloads

The TV Spielfilm App can be downloaded