BUDNI is more than just a drugstore: BUDNI and CELLULAR are pioneers in Hamburg as they are the only regional local supplier with an omnichannel offer. However, Amazon and Co. are right next to us. The digital transformation offers new strategies for solutions.

New digital strategies for the retail industry

With the integrated digital transformation of its own brand, BUDNI creates a technical bridge to the customer and enables a seamless integration of "Heimat BUDNI" into the digital space. The main focus is a multi-device mobile first strategy in combination with a drive to store approach. For this, CELLULAR has set its heart on BUDNI's products. A big part of the digital strategy for BUDNI is the digitalization of the entire product range.
As one of the only retailers in Germany, BUDNI has the opportunity to have an accurate overview of the inventory in the warehouse at all times, through the Smart.DP Retail, which is offered by CELLULAR. The retailer convinces its customers at the POS with a variety of selected products, which he supplements with high-quality home brands. This accuracy was transferred to the BUDNI App. The app is geared towards the customer needs and wishes. For this purpose, CELLULAR has tested each function for its added value for the customer. The goal: An app that creates a comfortable shopping experience. With the fastest shopping list in the world, a personal product overview and a product scanner, the app shows the entire product variety of BUDNI. With the app, the popular BUDNI customer loyalty card is always right by your side.


As one of the only retailers in Germany, BUDNI has the Smart.DP Retail, which is offered by CELLULAR. It allows the opportunity to have an accurate overview of inventory at all times in the warehouse and in all branches.


The BUDNI app connects the stationary BUDNI stores with the digital world. Since the launch of the BUDNI app, the online and offline channels of the traditional brand have grown more closely and complement each other perfectly. The cross-channel retail strategy interlinks the Customer Journey across the various touchpoints - from the mobile app to the store experience. From the preparation of the purchase to the follow-up, the app guides customers easily through their personal BUDNI world. The search for products and product properties is also possible via voice entry.
The app reminds you of all the products you need when you shop at the BUDNI store and simplifies your shopping experience. With the app, the popular customer loyalty card is always right by your side: The app informs customers shortly after purchasing how many bonus points have been collected. Owners of the BUDNI app always have their current point score in view and know how far away they are from the next coupon. If the customer forgot to show the app at the checkout, the points can easily be entered afterwards by scanning the receipt.


To give the BUDNI app a contemporary look, CELLULAR has created a special styleguide. Maritime icons, fluent animations and the new handwritten font give the digital appearance the emotional and homelike BUDNI charm.

Indivdualisation and shopping experience: The BUDNI-Service point at the POS

A digital service point prints out an individual coupon for each customer when presenting the BUDNI loyalty card. The personalized offers will be reassembled every day and the discount will be credited on the date of issue. The intuitive control of the service point underlines the seamless customer experience when shopping and the innovative character of the BUDNI brand

App Downloads

The BUDNI app is available for Android and iPhones.