Tui Cruises

The cruise ship experience - 365 days a year

We have worked with Tui Cruises as a key innovation driver for many years now. Together, we have joined forces to create an all-round digital experience – on land and at sea. Getting passengers’ even more excited for their trip and making sure they experience a trip they will never forget, both during their cruise and for many years to come.

Client

Tui Cruises

Project

Digital Services

Branch

Tourism


Concept:

We constantly aim to raise the bar to the highest level for the Tui Cruises user experience. That is precisely why we have made it our mission to revolutionize the cruise industry by combining analog touchpoints with digital ones. We have created a multiscreen universe. Tui Cruises guests can receive individual services that are perfectly tailored to their needs: From exclusive light control systems in cabins, customized TV streaming and access to the route map, to personal itineraries. We have also linked the business-relevant systems for booking, mobile tickets, reservations and purchasing extra services.

Our solution:

In order to achieve this, we have developed a digital infrastructure that links cabin TVs, multi-screens on board the cruise ship and the "My Travel Portal" and "My Travel App". The user experience therefore starts long before the ship sets sail with the uniform way in which the Internet booking engine and digital infrastructure have been designed and developed. Adding another element to the perfect stay on board.
  This enables us not only to increase the guests' anticipation, but also to prolong their cruise experience. Cellular has supplied Tui Cruises with a digital unit for the past three years as a reliable partner and enabler of the cruise operator's digital strategy.

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