Budni: Digital shopping – with responsibility

Is it possible to truly digitalize shopping without sacrificing the shopping experience? How can modern technology be used to benefit customers without further destroying the high street? We were commissioned by the Hamburg drugstore chain Budni in 2016 to help them come up with answers to these questions. The result: Digital touchpoints, for example the Budni website, smartphone apps and service points, in stores to replace conventional communication channels with smart services.




Website, App, Digital Services




Budni has long been established as the leading drugstore chain in the Hamburg metropolitan region. By consistently combining the offline shopping experience with a smart online service, it is further expanding its position as a popular shopping destination. 

Our approach:

Cellular is developing the technical infrastructure to optimize marketing communications and the presentation of product ranges in the stores and to digitize the previously analog marketing. We also answered the questions of how target groups can be addressed in a personalized way with tailor-made offers and how one-time customers can be turned into regular customers. One of the ways we achieved this was by redeveloping and implementing all of the digital touchpoints. With features such as smart shopping lists, loyalty programs and customer-specific offers, we link customer data with the data collected from the cash registers and on products (PIM) and generate a unique treasure trove for digital marketing.

We bring together the best minds in interdisciplinary teams to turn revolutionizing projects into reality.